Nam Jap is the surest and easiest way of purifying and pacifying one's mind. It involves repeating God's name aloud or in one's mind. Harer nama harer nama harer namaiva kevalam. "In the age (of Kaliyug) the only means of deliverance is chanting the holy name of God".

Chanting God's name and remembering his divine from charges on aspirant with peace, joy and divine vibrations. After some time one's mind becomes oblivious to external objects and thoughts, and one's consciousness becomes withdrawn and elevated to a blissful state.

Repeating God's name (mantra Jap) loudly or in one's mind with one's thought focused on God is called nam jap. It is often accompanied by turning the mala with one's thumb or simply by uttering God's name. Repeating the name of just any object does not produce the same effect as that of chanting God's name or a holy mantra.

By chanting God's name the mind becomes oblivious to external objects and thoughts, and one's consciousness becomes withdrawn and elevated to blissful state. Chanting God's name also creates a positive aura, inspiring peace and joy.

Jap is best performed during the Brahma muhrut at about 4.00 am when there is peace and silence all around. At the break of dawn the din of human activity disturbs the mind. It is advised to do jap after completing one’s routine rituals of brushing and bathing. While doing jap sit still in a meditative posture with eyes closed.

Devotees also perform jap before the murti of God in mandir. Many also chant the mantra aloud by clapping their hands before the deities.

Nam jap is believed to cure the body of disease, free the mind of stress, and liberate the soul from the bondage of maya.